Before you get started with your marketing strategy on Instagram, make sure to decide on your goals first. Determine how much time and money you are willing to spend, and determine the target audience. Once you have defined your objectives, you can then choose the best metrics to track your progress. Your goal will determine which metrics will help you measure your Instagram success.
Instagram Success for business
Aside from varying the number of posts, Instagram users should also vary the subject matter of their posts. Always remember to keep the content relevant to your business. Try posting about different things and experimenting with hashtags. This strategy helps your feed flow naturally. But keep in mind that this strategy requires planning. But, you can use the tools offered by social media editing tools to create a clean and minimalist logo.
Even though Instagram recently made it easier to manage multiple accounts, the technicalities of managing two or more accounts are only a small portion of the effort. When done successfully, using multiple Instagram accounts can help you strengthen your relationship with specific audiences, grow your following in new markets and create multiple narratives for your brand that all help you meet your goals.
Customise your presence for different regional audiences
One reason big brands create multiple Instagram accounts is to cater to different geographic locations. Audiences in different locations may have different demographics or content preferences.
It’s also helpful to be able to communicate to different areas in their language to achieve the right nuance with the messaging. Airbnb has Instagram accounts for different countries and uses marketing strategies that speak directly to their audience in that country.
Talk to an Expert for Digital Marketing
It might be more beneficial for your business to employ a digital marketing agency to manage your instagram and other social media. Their experience in social media marketing as well as a wealth of expertise in all forms of digital marketing could prove invaluable to your business.
